Our Story & Mission

Real people with disabilities testing real websites

At ADA Ally, we believe the best way to test accessibility is with the people who actually use assistive technology every day. Our team includes blind, low-vision, and mobility-impaired experts who bring authentic lived experience to every audit.

IAAP CPACC Certification
IAAP CPWA Certification
IAAP WAS Certification
DHS Trusted Tester Certification
ADA Ally team members collaborating on accessibility testing

"Accessibility isn't just our job - it's our daily reality"

Our team uses screen readers, keyboard navigation, and other assistive technologies in their daily lives.

IAAP Certified
Trusted Tester

All work is done under the supervision of a team member who holds professional accessibility certifications

Meet Our Expert Team

Our team combines lived disability experience with professional certification to provide the most authentic accessibility testing available

Robert Smith - Co-Founder and Director of Accessibility

Robert Smith

Co-Founder and Director of Accessibility

As a blind person who uses a screen reader daily, Robert brings authentic lived experience to every accessibility audit. IAAP CPACC certified with over 8 years in accessibility consulting.

Certifications:
IAAP CPACCIAAP CPWAIAAP WASIAAP ADSTrusted Tester
Giselle Jimenez - Office Manager & WCAG Auditor

Giselle Jimenez

Office Manager & WCAG Auditor

Giselle leads our technical remediation efforts and has expertise in ARIA implementation, keyboard navigation, and assistive technology compatibility across all major platforms.

Anderson Bengolea - WCAG Developer

Anderson Bengolea

WCAG Developer

Anderson specializes in accessible user experience design and has low vision. He ensures that websites work beautifully for users with visual impairments and mobility challenges.

Cameron Margolis - Quality Assurance Specialist

Cameron Margolis

Quality Assurance Specialist

Cameron uses a wheelchair and specializes in testing websites for keyboard accessibility and mobility accommodations. He ensures our audits cover the full spectrum of disability experiences.

Bob Cavenaugh - WCAG Auditor

Bob Cavenaugh

WCAG Auditor

Bob has been blind since birth and is an expert screen reader user. He brings decades of experience navigating the web with assistive technology to our audit process.

Jill Reasoner - WCAG Auditor

Jill Reasoner

WCAG Auditor

Jill brings extensive experience in accessibility auditing and compliance testing, ensuring every website meets WCAG 2.1 AA standards and provides an excellent user experience.

Mathew Kaplan - Founder

Mathew Kaplan

Founder

Mathew founded ADA Ally with a vision to make the web accessible for everyone. He leads our strategic initiatives and ensures our services deliver real-world impact.

Laura Cummings - WCAG Auditor

Laura Cummings

WCAG Auditor

Laura lives in a house full of rescue dogs - some her own and some are fosters. In her spare time she can generally be found reading or trying to write her first novel. She is also in her sourdough era so the house often smells like bread.

Why Our Team Makes the Difference

While other companies rely on theoretical knowledge, our team lives with disabilities every day. We understand the frustration of inaccessible websites because we experience it firsthand. This authentic perspective ensures your site works for real users.

Daily Users
Our team uses assistive technology every day, not just for testing
Authentic Testing
We catch issues that automated tools and theoretical audits miss

Our Mission & Values

We're building a more accessible web through authentic expertise, honest solutions, and meaningful employment for people with disabilities

Lived Experience First

We believe the best accessibility experts are those who use assistive technology daily. Our team brings authentic perspective to every project.

No Snake Oil

We refuse to sell overlays, widgets, or quick fixes. Real accessibility requires real work, and we're committed to honest, lasting solutions.

Meaningful Employment

We create careers for people with disabilities in tech, proving that diverse perspectives make better products and stronger teams.

Universal Access

Our goal is a web that works for everyone. Every site we improve brings us closer to true digital inclusion.

"Making the web accessible to everyone, everywhere"

We envision a digital world where disability is not a barrier to information, commerce, entertainment, or opportunity. Every website should welcome all users, regardless of how they access the internet. Through expert testing by people with disabilities, we're making this vision a reality - one site at a time.

12%
of the population has a disability
$13B
annual spending power of disabled Americans
96.8%
of websites fail basic accessibility tests

Professional Credentials & Recognition

Our team holds the industry's most respected certifications and maintains active involvement in the accessibility community

IAAP CPACC

IAAP CPACC

Certified Professional in Accessibility Core Competencies

Demonstrates foundational knowledge in accessibility principles, standards, and best practices.

IAAP CPWA

IAAP CPWA

Certified Professional in Web Accessibility

Professional certification for implementing and maintaining web accessibility standards.

IAAP WAS

IAAP WAS

Web Accessibility Specialist Certification

Advanced technical certification for web accessibility implementation and testing.

IAAP ADS

IAAP ADS

Accessible Document Specialist Certification

Specialized certification for creating and remediating accessible digital documents.

Trusted Tester

Trusted Tester

Department of Homeland Security Trusted Tester Program

Government-standard certification for Section 508 compliance testing and validation.

Recognition & Achievements

Our commitment to excellence and authentic expertise has earned recognition throughout the accessibility community and beyond.

Led by a team with 10+ years of professional accessibility experience
Hundreds of websites, documents, and software platforms audited and remediated
98% client satisfaction rate across all projects
Robert Smith holds one of only 37-38 combinations of all IAAP certifications worldwide
Worked with attorneys on client projects and their own websites

Ready to work with our expert team?

Experience the difference that authentic expertise makes. Our team is ready to help you create an accessible website that truly works for all users.

Free 30-minute consultation to discuss your needs
Custom accessibility roadmap for your website
No obligation, transparent pricing discussion

Questions? Call us at (323) 746-3181 or email [email protected]

Meet Some of Our Team

Robert
Robert
Founder
Anderson
Anderson
UX Expert
Giselle
Giselle
Tech Lead
Cameron
Cameron
QA Specialist
5+
Disabled Team Members
100%
Certified Experts