Client Overview

A national e-commerce retailer with a growing digital presence and a small internal dev team. Their leadership was aware of ADA requirements but unsure how to meet them without disrupting operations or incurring legal risk.

The Challenge

The company had received a legal inquiry related to website accessibility and wanted to address compliance proactively—without relying on quick-fix overlays. Their goals were to:
– Meet WCAG 2.1 and Section 508 standards
– Avoid costly litigation
– Build internal capacity to maintain accessibility over time

What We Did

ADA Ally conducted a full audit of the retailer’s website and PDF assets, identifying key issues affecting users of screen readers, keyboard navigation, and low-vision tools. We then:
– Provided prioritized remediation guidance
– Worked directly with developers to resolve critical issues
– Delivered live accessibility training for content and product teams
– Produced a legally credible VPAT and accessibility statement